Seed Content
Seed content is the default data that is used when creating a site. The intent behind Seed Content is that if the Local Admin never edits the site, it will still be able to provide meaningful information to visitors.
Currently Seed Content is just a JSON blob of data, so typically we'll have the user create an example site the way they want, and we'll pull the data from that site to make the seed content. Typically, this will only ever need to happen once – when a new Conductor instance is created.