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This is an overview of some common concepts and terms that are used throughout Symphony.

Properties & Property Builders

Properties are sections of modular content within the Symphony ecosystem. On the admin side, the editors for each property are called “Property Builders”. Below is an example of a Worship property builder and its corresponding property on the homepage:



Branded Content

Branded content is the collection of curated images and videos that are made available for use by all the Symphony users in the Territory. This media is uploaded and maintained in Conductor.

Syndication

Syndication is the act of sharing content from Conductor to a local site. A THQ Conductor can syndicate to a local site, or if the division has a DHQ Conductor, THQ can share the asset with DHQ to be syndicated (or not) from there.

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